EAST BAY REAL ESTATE
Community-First Real Estate
An award-winning real estate team in the inner East Bay, championing families and local businesses.
Serving Berkeley, Oakland, El Cerrito, Richmond & More…
Rachel Melby | CA DRE# 02179456
Rachel Sheftel | CA DRE# 02133108
Homes come with emotions, questions, and real stakes. Our role is to bring perspective, clear advice, and a steady presence so you can move forward informed and supported.
Rachel Melby | CA DRE# 02179456
Rachel Sheftel | CA DRE# 02133108
We’re Rachel Melby and Rachel Sheftel — two local agents with complementary strengths and a shared commitment to putting people and community first.
Rachel M. brings a background in marketing, viral brand building, and relationship management to every listing and negotiation. Rachel S. offers buyers a calm, detail-savvy presence to ensure every transaction is buttoned up and no stone is left unturned. Together, we make a team that sees the big picture and the little things.
Our goal? Help you make smart, confident real estate decisions while feeling truly supported along the way.
We believe real estate should be rooted in care, not just contracts. Our clients deserve to feel informed, respected, and heard — not rushed, confused, or sold to. That’s why we built a business that’s transparent, thoughtful, and community-minded.
We’re not just agents — we’re neighbors, hikers, volunteers, and enthusiastic local connectors. We live here, we love it here, and we want that feeling to ripple out to every client we serve.
We invest a portion of every commission into local causes, from the El Cerrito Youth Baseball to Rich City Rides. When you work with us, you’re not just building your future — you’re strengthening your community.
With backgrounds in tech, design, and marketing, we bring strategy, storytelling, and serious hustle to every deal. That means polished listings, sharp negotiations, and creative solutions tailored to each client.
No pushy sales vibes here — just two agents who take pride in keeping things real, responsive, and refreshingly jargon-free.
We position homes to stand out and sell well through thoughtful pricing, design-forward marketing, and precise timing. Backed by a powerful local network and modern data, we don’t just list your home … we control the narrative and guide the process with calm, experienced judgment.
We help buyers win by pairing deep local relationships with sharp strategy — so you’re not just reacting to the market, you’re moving ahead of it. You’ll get clear guidance, honest risk assessment, and an advocate who knows this area block by block and has the network to open doors early.
9 neighborhoods, 9 different vibes
The East Bay is home to a diverse collection of communities, each offering its own character and lifestyle. From the hillside views and neighborhood charm of El Cerrito and Kensington, to the vibrant cultural hubs of Berkeley and Oakland, these areas blend walkable streets, local dining, strong schools, and convenient transit. Neighborhoods like Albany, Richmond, North Berkeley, Thousand Oaks, and Westbrae are especially prized for their sense of community, architectural variety, and easy access to both urban amenities and outdoor spaces—making the East Bay a highly sought-after place to call home.
We believe real estate should be rooted in care, not just contracts. Our clients deserve to feel informed, respected, and heard — not rushed, confused, or sold to. That’s why we built a business that’s transparent, thoughtful, and community-minded.